Product Marketing • Data Infrastructure • Technical Storytelling
This is where I'll write about product marketing, data infrastructure, and the intersection of technical storytelling and go-to-market strategy.
After nearly a decade in B2B SaaS, working with companies like lakeFS, StreamSets, and Heavy.ai, I've learned that the best product marketing happens when you deeply understand both the technology and the people who use it.
One of my favorite projects at lakeFS was developing the "AI Factory" strategic narrative. The concept was simple but powerful: just as the Industrial Revolution transformed manufacturing through factories, AI is transforming how organizations build and deploy intelligence.
The narrative worked because it gave technical buyers a mental model to understand data versioning in the context of their broader AI infrastructure. It wasn't about features—it was about helping them see where they were going.
This piece influenced enterprise deals worth over $150K ACV and became company-wide positioning. Read more →
Learning PCB design basics has been one of the more unexpected parts of my recent job search preparation. When you're interviewing with an EDA company, it helps to actually understand what their customers do.
Turns out, there's a surprising amount of overlap between PCB design workflows and data pipeline development. Both are about managing complexity, ensuring reproducibility, and catching errors before they become expensive.